Our story
Born from the Water. Built for the Community.
SeaPeople started with a simple idea: boating isn’t just a hobby…
It’s a lifestyle built around freedom, connection, and adventure.
How it started
Frustrated by clunky tools and fragmented communities, we set out to build the platform we wished existed; a place where people on the water could easily track their journeys, find one another, share stories, and belong.
Founded in 2024, SeaPeople has grown from a bootstrapped idea aboard a boat to a global community of boaters, paddlers, anglers, and shoresiders; 80,000+ and counting, all brought together by the belief that water connects us all.
The crew
We are a team of passionate boaters who understand the problem & the market.
Logan Rowell
CEO + Co-founder
18+ years in marine industry, recreational boating expert and community guru
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Jean-Michel Lemieux
CTO + Co-founder
Retired CTO of Shopify, building product for his needs from the middle of the ocean
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Sailing La Vagabonde
Marketing Partner + Co-founder
Sailing Influencers, the powerhouse behind our industry reach
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Caroline Rowell
CFO + Co-founder
Lifelong boater and NYC boating business owner
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Where we are now
SeaPeople is still independent, founder-led, and fiercely committed to our community.
Get in touch
Whether you’re looking to collaborate, invest, or feature us, we’d love to hear from you.
Press Inquiries
Investor Relations
invest@seapeopleapp.com
Brand Partnerships & Integration
partners@seapeopleapp.com
Support & Questions
support@seapeopleapp.com
Join the journey
SeaPeople isn’t just an app.
It’s a movement of people living life connected to the water—and to each other. Whether you’re tracking a solo sail, planning a group raft-up, or just dreaming from shore, there’s a place for you here.
